Andrea Martens

CEO, Association for Data-Driven Marketing and Advertising (ADMA)

Sector: Business

Member Type: Associate Member

Andrea has been at the forefront of business transformation and acceleration strategies for more than two decades, providing the executive vision and oversight to maximise return for multi-million dollar brands. 

Andrea was appointed CEO of Australia’s Association for Data-driven Marketing and Advertising (ADMA), in 2018. Her deep understanding for digital, data-driven marketing and governance is displayed through the high-level thought leadership and advocacy she contributes to the Australian marketing industry. 

She previously held the role of Global Chief Marketing Officer (CMO) for skincare brand Jurlique and Unilever’s ANZ managing director and marketing leader for brands including Dove, Rexona and Omo.  

Andrea is on the board of ASX listed KMD Brands (Kathmandu, Rip Curl and Oboz), an outdoor, lifestyle and sports company.