As part of our FSO Skills Accelerator-AI AI in Practice webinar series, this session takes a closer look at the marketing sector – one of the earliest and fastest adopters of AI. In partnership with the Association for Data-Driven Marketing and Advertising (ADMA), we unpack how AI is being used across marketing today. 

We explore: 

• The key AI use cases marketers are relying on right now 

• How AI is reshaping marketing roles and skill requirements 

• What this shift means for VET organisations, trainers and marketing educators 

Speakers: 

• Andrea Martens GAICD, CEO, ADMA 

• Simone Blakers, Course Instructor, ADMA 

Please provide your feedback on the session here to support us in designing our program and next sessions.